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Introduction
EC-ad, founded in 2003, is a leading outdoor media company in Macau focused on controlling key outdoor spaces for media exposure and tactical advertising. EC-ad provides a diverse range of outdoor advertising solutions for businesses based in Macau, but also in Hong Kong and Zhuhai China, from outdoor billboards and roof top signage to transition ads such as taxi ads, ferries, buses, coach & digital media taxi ads.
Vision
Be a key media owner in the out-of-home media, will play an integral role in Macau, and reaching the region with innovative advertising campaigns for advertisers and agencies
Key Objectives
1) To focus on our core businesses in out-of-home media
2) To innovate and improve new OOH media opportunities
3) To create an international demands for potential advertisers and agencies
Milestones
2008 – Managed the exclusive advertising rights on 350 taxis
2008 – Signed agreements with the other 2 operators as their exclusive sales representative
Dec, 2008 – Debut an ad campaign on 50 Hong Kong taxis
Oct, 2009 – Debut Zhuhai billboard advertising for City of Dreams with long term contract.
Nov, 2009 – Successfully controlled over 50% billboards inside the Gongbei-Macau corridor within the Gongbei border
Jun, 2010 –Launched a lobby TV network covering 50 office buildings and residential apartments in Macau
2011 – Launched the 1st Carpark Advertising Network in Macau targeted to reach high spenders in Macau
Member of Ignite Media Group
Ignite Media Group is Macau's leading media group with leadership positions in out-of-home, online, prints media and publishing, and entertainment.
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