With the recent opening of many well-known international casinos and event, Macau is one of the fastest growing tourist and trade destinations in China. This sharp increase in leisure passengers, coupled with Viva Macau’s core passenger demographic of wealthy cross Strait business travelers, has led to Viva Macau posting record growth in passenger figures.

In-flight advertising is becoming more and more popular as advertisers move to take advantage of affluent airline passengers.
The increase is thought to have been driven by increased spending on in-flight advertising, the opening of niche markets by point-to-point airlines and rapidly growing passenger numbers across the board.